Sam George Rejects Claims That DStv Pricing Is Tied to Ghana’s Market Size
Minister of Communications, Sam Nartey George, has dismissed suggestions that Ghana’s population size is responsible for the relatively high subscription fees charged by pay-TV provider, DStv.
Speaking on JoyNews’ PM Express, the minister argued that market size does not directly influence pricing models, describing such claims as “uninformed.”
“It’s not an issue of just market sizes, because if it was, then check how much Liberia is paying,” he explained. “Liberia has a population of five million — that’s about the population of Accra. Yet, before this intervention, Liberia was paying less than us. Angola, which has a similar population to Ghana, was paying in the region of $30.”
His remarks come after successful negotiations between the government and MultiChoice Africa, which have resulted in what the minister described as an “unprecedented value offer” for Ghanaian subscribers.
Starting October 1, DStv customers in Ghana will receive 33% to 50% more value on their packages at no additional cost — a deal Mr. George said is unmatched anywhere else on the continent.
He also refuted comparisons with Nigeria, insisting that the country’s lower rates are not simply due to its larger population.
“Population does not necessarily play a role in the pricing model,” he emphasized. “If it did, Liberia should not be paying less than Ghana.”
Source – My News Ghana
